Creating Signs to Boost Community Awareness

Four Tips For Creating An Effective Sign

Posted by on April 15, 2016 in Uncategorized | Comments Off on Four Tips For Creating An Effective Sign

When you need a sign for your company, the possibilities seem endless. With so many designs, fonts, and styles, it is important to know what components are associated with a highly successful commercial sign. Taking a few moments to understand some of the elements for success ensures your sign is a hit. 1. Use the Right Words To encourage sales and attract customers, use persuasive words on your sign. Some of the most persuasive words are you, guarantee, and free. Other effective options include quick, free, hurry, new, bargain, and proven. Find out what is important to your sign’s audience, and use this as guidance when drafting your message. Don’t use too many words on your sign, as short messages are more useful at quickly getting the message across. Signs with too many words encourage your audience to scan the sign rather than actually taking the time to read it. With the popularity of Twitter and its limit of 140 characters, our average attention span is shorter than ever. Edit your sign to remove unnecessary words without sacrificing its ultimate message.  2. Select a Suitable Font You want the font of your sign to fit its message. It also needs to be easy for individuals to read as they quickly pass by the sign. The ‘frutiger” font is recommended for sign usage due to its universal appeal. It is considered a warm front that creates characters that are easy for the audience to read. “Futura” is another popular choice if you have to use smaller text on your sign. This font is based on geometric shapes and conveys efficiency. Make sure the font on your sign is large enough, especially if you will be serving customers who may suffer from declining vision. 3. Give the Sign a Test Run Your sign may look amazing when you are previewing it from a few feet away. To determine if it is actually operative, test it in conditions similar to how potential customers will be viewing it. Will they be creeping by the sign during rush hour traffic, or will they zoom past it at high speeds? Do they have to read the sign from across the street? Make sure it is visible under different conditions and situations that real customers will encounter. 4. Make the Sign Fun People encounter hundreds of signs each day. Make your sign pop so that it catches their attention. Clean jokes, puns, and humorous graphics are just a few simple ways to spruce up your sign. A sign functions as a marketing tool, attracting potential customers to your business. Follow these simple tips to make your sign as powerful as possible. For help with your signs, contact a company, such as interior signs by Comsign Architectural Signage.  ...

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Tips For Preparing An Image To Be Digitally Printed

Posted by on December 15, 2015 in Uncategorized | Comments Off on Tips For Preparing An Image To Be Digitally Printed

When you are a company who is trying to get more information out into the world about a particular product, then you are likely going to be considering getting more signs printed. You are also likely considering digitally printed signs due to their sharp image quality and bright colors. If you have an image that you would like to be digitally printed on a sign, you are going to need to make sure that you prepare it so that it looks as good as possible once it is printed. Here are some tips for preparing the image. 1. Stay in RGB Mode as Long as Possible Regardless of what kind of photo editing software you are going to use, chances are good that you are going to have the option to switch from RGB mode, when you have tons of information about the color, to the mode that has been specified to you by your digital printer that will essentially convert the image to a form that the printers can handle, such as CMYK. When you are changing the colors of the print or doing any other corrections, you are absolutely going to need to make sure that you stay in RGB mode until the last possible moment. This will allow you to have more accuracy and attention to detail when correcting the colors. Make sure that you save a separate file of the RGB version of your image before you convert it to the digital printing version. This will allow you to make any changes in the higher detailed mode and then perform the conversion process again, rather than trying to correct a converted image with less information. 2. Check Your Proof Before you convert the image to CMYK or another type, you are going to need to make sure that you have proofed your image. In many photo editing tools, you can simply click on View or an equivalent drop down menu and then hit Proof Setup. If you cannot find Proof Setup, use the built-in help function in your software to locate the correct menu. Once you’re in Proof Setup, hit view and then the format of the image that you need your final draft to be in, such as CMYK. This will allow you to preview what your image is going to look like before it has been converted and adjust the colors accordingly. For more information, talk to a company that specializes in digital printing, like Houston Signs Ltd. They will likely have other tips for color correcting for their specific required file...

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A Quick Rundown Of All Your Sign Material Options

Posted by on November 2, 2015 in Uncategorized | Comments Off on A Quick Rundown Of All Your Sign Material Options

If you need a sign for your business, you need to think carefully about what type of sign material you want to use. You have a lot of different materials to choose from. Here is a quick rundown of all the different types of sign material you have to choose from: PVC This type of plastic is really lightweight while also being hard and inflexible. It comes in a wide variety of different colors and can be used to make interior store signs, display signs and even exhibit signs. The material does not rot or peel, nor does it absorb water or rust. These characteristics make it a great material for outdoor signs as well. Most outdoor PVC signs have a white background with vinyl lettering and graphics. Nylon Nylon is generally used to make banners. Banners are also often made out of both vinyl and cloth. All three of these materials are incredibly lightweight; making them ideal banner material. They are also extremely affordable materials. Banners tend to be one of the more affordable signage options. Magnetic Sheeting Magnetic sheeting is used to create signs that will stick to metal surfaces. These types of signs are generally used on vehicles. The lettering on the sign can either be made from vinyl letters, or it can be screen printed direction onto the magnetic sheeting. The thicker the sheet, the more adhesive and holding power the sign has. Composite Aluminum There are different types of composite aluminum that you can use for your signs. Composite aluminum generally consists of very thin sheets of aluminum that adhered to a core. Popular cores for aluminum composite signs include polyethylene and plywood. Composite aluminum tends to be lighter than solid aluminum signs, while also being sturdier and stronger. Redwood If you want a natural wood sign, redwood may be the way to go. A sandblasting machine is used to blast away the wood and allow raised letters to rise up from the wood. Depending on the look you are going for, these raised letters can be left as-is or they can be painted or stained to stand out more. They have a sophisticated and rustic look to them. Vinyl Vinyl is generally not used for the material for the entire sign. Rather, vinyl is generally used to create the lettering for signs. The letters are printed on a very thin vinyl that has an adhesive back and are cut out using a very precise and sharp machine. Different types of vinyl are used for reflective and non-reflective surfaces; the names of the vinyl vary by brand. Additionally, larger graphics can also be printed on vinyl with a digital printer and attached to the other sign material listed above. Before you call up your local sign company and inform them that you need a sign made, make sure you have an idea of the type of material and purpose behind your sign. This will help them design and create the perfect sign for your business. To learn more, contact a company like Sun Signs &...

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3 Types Of Wood That Are Commonly Used To Make Signs

Posted by on November 2, 2015 in Uncategorized | Comments Off on 3 Types Of Wood That Are Commonly Used To Make Signs

If you want to make a really rustic and visually appealing sign, you should consider having a custom sign made out of wood. Wood signs generally have a certain level of class with them. Wood signs are generally used inside of businesses, since it takes a lot of care in order to keep a wooden sign from becoming damaged outside. 1. Plywood If you want a sign made out of wood, but are looking for a material that will be affordable, plywood is the way to go. Plywood tends to fall right in line with the cost of other sign material and is not as expensive as other types of wood. The plywood is generally smoothed down and then a thin layer of fiberglass sheeting is laminated onto the wood. This strengthens the wood and makes the surface of it smoother for custom messages. Messages are generally either printed on the thin fiberglass sheeting applied to the plywood, or they are painted directly onto the plywood. 2. Redwood Redwood is a commonly used type of wood to make signs out of. Redwood is popular because the material does not decay or rot easily, giving it a longer life than other types of wood. Many wood eating insects also do not enjoy eating redwood, which further extends the life of the wood and of your sign. Due to the high quality and long life of the redwood, this type of wood tends to be a more expensive sign-making material. You don’t want to use redwood for throwaway signs; you want to use it to make signs that you want to use for years to come. Redwood signs are generally made by sandblasting away the wood around the outline of the letters for the sign; leaving the letters raised above the rest of the wood. The wood can be left in its natural state, or it can be stained or painted in order to make the words on it pop out and stand out more. 3. Cedar Another common type of wood for custom signs is cedar. Cedar wood is softer than other woods, but it also does not decay or break down very easily. That means, once the sign has been created, the resulting sign will last for a long time. Cedar signs are generally created using either the same sand blasting method uses on redwood signs or through hand carving. Cedar is also a popular material because cedar has a very light, aromatic odor to it that many people find pleasant. Additionally, the colors range from a really deep honey brown tone all the way to a light amber tone, allowing for great natural color versatility. The most affordable and simplest way to get a wooden sign for your business is to commission the creation of a plywood sign. If you have a little more money to spend, and are looking to make a sign that will last for a long time and remain aesthetically pleasing, you should commission a redwood or cedar sign instead. To learn more, contact a company like Trim-Line Of Central Alberta...

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